Connect with individual TV viewers, not demos
People can choose from more screens and entertainment options than ever. How do you stay connected?
We offer the industry’s only identity solution that lets you reach TV viewers across all their devices—seamlessly and accurately. We’ll help you build audiences based on the real-time, online and offline data of millions of TV viewers. Armed with this information, you’ll run efficient, performance-based campaigns that deliver unique messages to each person.
You’ll know exactly who tuned in and how to reach them again for future promotions. And you’ll stay connected to your viewers even when they clear their cookies and upgrade their devices.
Solutions for TV Marketers
Drive tune-in with deep viewer insights
Combine DISH viewership data with our unrivaled viewer insights to create personalized messaging that gets people to tune in. We’ll help you retain and grow relationships with your best viewers, reach prospects with similar profiles, and build bigger, stronger audiences than ever before.
Measure viewership and refine your strategy
Verify that your investment is paying off with insight into which viewers are tuning in and which ones fail to convert. With this powerful data, you’ll refine your audience, messages and strategy to optimize future interactions and promotions for each viewer.
Stay connected to your audience
Relying on cookies only gives you info about the devices, not the people who use them. We’ll work with you to create a single view of each viewer based on their personal attributes, such as online behavior and tune-in history. And you’ll continue the conversation into next season, even when they clear cookies or change devices.
Uncover audience insights
Gain real-time insight into viewers to know who they are and what they like. We’ll help you build a deep profile of each viewer based on their demos and TV-viewing behavior, such as the networks and shows they watch (including your competitors’ shows), the genres they prefer, and if they tune in live or on DVR. You can then use that data to customize ongoing conversations that get them to tune in to your program, again and again.
5 ways to drive tune-in with digital marketing
June 11, 2019
In the News
Drive tune-in with data-driven marketing
June 12, 2018
Q&A: What every marketer needs to know to drive tune-in
July 02, 2019
TV audiences are growing, making it harder for you to know where and when people tune in. Conversant offers the industry’s only identity solution that lets you reach TV viewers across all their devices—seamlessly and accurately.
We’ll help you pinpoint the best viewers from among 200+ million people based on over 7,000 attributes. You’ll know at the individual customer level which networks and platforms they use, which shows they watch, which genres they prefer, how long they watch, what devices they prefer to use, and more.
With insight into other attributes like where they live, their age, their interests, their career and life events like buying a new home or getting married, you can anticipate what entertainment options or offers they may like.
Armed with this valuable insight, you can create campaigns that deliver personalized, relevant messages to the right person, at the right time, on the right device. We give you the ability to measure the impact of every conversation and gain full, closed-looped visibility into the actual return on every marketing dollar you spend. You’ll know who tuned in and how to reach them again for future promotions. And you’ll stay connected even when they clear their cookies and upgrade their devices.