RetailDrive outcomes for your business by maximizing the power and possibilities of your data Watch the video
Keep retail conversations going for a lifetime
Solve your business needs by reaching the right people, growing each relationship and driving real results.
what we'll help you with
how we're different
Create persistent, lifetime customer connections
Reach the right customers from among 200+ million real people (not just their cookies) with dynamic messaging across their devices and browsers. With the ability to map each customer’s online and offline purchases back to a single, privacy-protected ID, you’ll create ongoing, meaningful connections that last for years—and in the most cost-efficient channel.
Deliver highly personalized messages
Get deep insight into each customer across 7,000+ online and offline attributes, built from person-level data that includes 200 billion daily online interactions. Eliminate budget waste by understanding what motivates your customers, how they spend their time and money, where and when they like to shop, their hobbies, interests and more, and then dynamically building and delivering the most relevant messages every time—driving optimal results.
Drive more efficient marketing spend
Don’t waste money on messages that don’t motivate your customers. We’ll help you create meaningful connections with everyone, on the optimal device, at the moments they’re most likely to engage. With more than 178 opportunities a day to reach every customer with unprecedented accuracy, you’ll optimize for unique reach and frequency through self-learning analytics, making your dollars go further.
Have more transparent measurement
Achieve full, closed-loop visibility into your campaign’s power, with an accurate view of your return on ad spend across channels—online and in-store. We’ll give you insight into the impact of every marketing dollar you spend, so you can optimize future campaigns to improve your business outcomes.
Your competitive edge depends on the experiences you deliver to your customers. With customer expectations at an all-time high, your retail marketing plan needs to include delivering personalized, relevant digital messages anytime, anywhere and across any device and channel. With Conversant, you can identify the right shoppers from among 200M+ real people, understand their preferences and behavior based on over 7,000 attributes, and then deliver highly personalized and timely messages that delight shoppers and drive revenue.
Our marketing plan for retail stores starts with matching your online and offline customer data to Conversant’s millions of privacy-protected profiles with industry-leading accuracy and persistence. Always with privacy at the forefront, we see the digital activities of your customers across cookies and devices—where they shop, what they buy, how they behave, and more—so you’ll have the most relevant conversations based on their interests.
Each consumer profile combines the best of your data (including purchases, loyalty program activity, catalog responses, product searches, store preferences and licensed third-party data) with our proprietary intelligence (including online and offline transactions, location-based data, video views, web browsing, ad interactions, life events and product interests) to deliver the strongest marketing for retailers. Consumer actions across our millions of profiles drive 1B+ model updates every five minutes, ensuring that you have the most relevant, real-time conversations to deepen your customer relationships and achieve your performance goals.
With closed-loop measurement, you’ll get a full view of the impact of your retail digital marketing spend, across both online and offline purchases. With full visibility into which efforts are delivering the greatest return on ad spend, you can dial campaign efforts up or down to maximize outcomes. Our personalized digital marketing for retail drives an average 10x incremental return on ad spend (iROAS).