Retail Acquisition

Gain new-to-file shoppers and keep them buying from you for a lifetime View more digital
 

Eliminate the one-and-done shopper

Reach more valuable prospects who look like your best customers and are more likely to repeat purchases. Using verified transaction data (not just cookies or devices), you’ll accurately identify truly net-new customers while excluding current customers. Then, using insights based on 7,000+ unique profile attributes and 200 billion daily online interactions, you’ll know what motivates each prospect, and you'll deliver dynamically personalized messages across all their devices.

The truth about today’s hyper-connected, always-on consumers

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Personalized experiences
80% of people are more likely to do business with a company that offers personalized experiences.
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Online sales
43% of online sales in the U.S. in 2016 were on Amazon, a number that’s growing.
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Digital activity
The average person spends 8 hours a day on digital—more than double any other channel.

Goals we'll help you reach

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Attract your ideal net-new prospects

With a database of more than 200 million unique profiles, we’ll help you identify the ideal prospects for your business—people who look and shop like your best customers. By using verified transaction data to reach real people (not just cookies or devices), you’ll be confident you’re connecting with customers who are truly net-new.

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Acquire your competitors’ customers

Identify your competitors’ customers, and deliver personally relevant messages that encourage them to buy from you instead. Because we match your existing customers to their devices with 96% accuracy, we’ll ensure that you only message prospects, helping drive true net-new customers to purchase.

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Re-activate valuable lapsed customers

Identify which loyal customers have stopped shopping with your brand. Then, by combining your own customer data (such as historical spend and preferences) with our vast database of person-level data—including which competitors they shop with—you’ll create personal, purposeful messages that make them feel valued and encourage them to come back to your brand.

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Gain new customers in specific product categories

Drive sales to a specific category by introducing it to your new or existing buyers. We’ll help you recognize changes in people’s behavior, such as life events, purchases and browsing behavior, to accurately predict when they’re ready to enter a category that you want to drive purchases in. You’ll be sure that you only message people who aren’t shopping in your category yet—so you’ll market with maximal efficiency.

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Drive non-sales conversions

Transactions aren’t the only goals you have for your customers. We’ll help you motivate customers to complete non-sales events such as credit card applications, email signups, surveys and gift registry signups. You’ll identify the people most likely to complete the event, then serve them relevant messages across all their devices. And you’ll see every impression and messaged event to validate the results for yourself.

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Case Studies

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Building healthy relationships with the next generation of wellness-focused consumers

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Validating true new-to-file acquisition

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Acquiring customers who have more lifetime value

Ready to unlock your customer data’s value to solve your business needs? Contact us

Conversant gives you he ability to identify new prospects that act like your best customers, understand who they are and what motivates them, and then target each individual customer with personalized messages that are relevant to them. In addition to helping you acquire new customers, we’ll also give you the insight you need to acquire your competitor’s customers, re-activate lapsed customers, and gain new customers in specific product categories.