Tourism Industry

Create meaningful connections with the right people, then measure your marketing’s impact Watch the video

Drive more visits, and prove the spend is worth it


Find your best prospects, inspire them with personalized creative and get in-depth reports of their in-destination spending across dining, retail, entertainment and more.

what can we help with

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Dynamic creative
Build highly personalized video and interactive ads that inspire visits.
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Accurate reach
Find and connect with the right prospects, out of 200+ million profiles.
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Clear measurement
See your marketing’s net economic impact (NEI), including who visits and what they buy.

how we're different

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Comprehensive traveler profiles

Benefit from the industry’s most comprehensive traveler profiles, featuring years of spend insights plus real-time intent data. We’ll help you find the ideal people from among 200+ million profiles, based on thousands of attributes: where they’ve traveled; what transportation, hotel and restaurant brands they prefer; what activities they like; how much they spend; and more. Then send relevant messages to each traveler, promoting specific properties and destinations.

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Accurate, persistent identification of travelers

Get one reliable view of each person, eliminating identification errors, and reach across their devices with industry-leading 96% accuracy. You'll have ongoing, meaningful connections with travelers wherever they go. And your connections will last, even when they delete their cookies and upgrade their devices. After two years, you’ll still connect with 80% of them.

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Real-time personalization of your messages

Deliver the most relevant messages based on data that constantly updates. While our competitors make advertising decisions using months-old data, our self-learning machines update 1+ billion times every 5 minutes, as millions of people take action across channels. We know in milliseconds what digital message to send and on which device, channel and format that will get each person to take notice.

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More comprehensive measurement

Everything we do is based on truth, proof and performance. With our exclusive NEI (Net Economic Impact) measurement, you'll see the financial impact that each visitor has on your destination with in-depth reports that show their non-cash transactions across all major spend categories.

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Hotels

Know how much your visitors spend at local hotels, motels and B&Bs. Then use those insights to send them offers, deals and discounts, personalized to their individual hotel booking and spending behaviors.

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Dining and nightlife

Food and fun are huge factors for travelers. We’ll help you understand the spend activity at the restaurants and bars that each of your visitors enjoys. You’ll then use that data to create enticing deals, offers and packages that resonate with each traveler.

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Retail, gas & grocery

See the financial impact that each visitor has on local merchants, including retail, gas and grocery stores. Use that insight to promote the shopping experiences they’re looking for.

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Entertainment & recreation

Measure the revenue impact that local attractions, events and entertainment drive from each visitor. Based on this visitor-level data, send them personalized messages that make them feel understood and valued.

Interactive Creative

Inspire visits with personal, purposeful creative


Build personalized videos and interactive ads that drive more visits with the power of sound and motion.

Case Studies

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Measuring the complete economic impact of digital ad spend

Ready for your business outcomes to go further than ever before? Contact us

Conversant gives you the ability to identify and understand your travelers—where they like to go, how they like to get there and, once they are there, how much they spend on shopping, food, gas, hotels, entertainment & recreation and more. With deep insight into what inspires each individual customer, you can send them personalized messages and dynamic creative that motivate them to take action and set you apart from the competition.