Drive more visits more efficiently with our digital marketing solutions for tourism bureaus and DMOs.
With tourism budgets getting tighter, it’s crucial to reach the right people efficiently and understand the impact of every dollar you spend. We'll help you identify your most likely prospects; inspire them with dynamic creative that’s unique for each of them; enrich their travel experiences through upsell and cross-sell; and measure the non-cash transactions made on their visit.
what can we help with
how we're different
Comprehensive traveler profiles
Benefit from the industry’s most comprehensive traveler profiles, featuring years of spend insights plus real-time intent data. We’ll help you find the ideal people from among 200+ million profiles, based on thousands of attributes: where they’ve traveled; what transportation, hotel and restaurant brands they prefer; what activities they like; how much they spend; and more. Then send relevant messages to each traveler, promoting specific properties and destinations.
Accurate, persistent identification of travelers
Get one reliable view of each person, eliminating identification errors, and reach across their devices with industry-leading 96% accuracy. You'll have ongoing, meaningful connections with travelers wherever they go. And your connections will last, even when they delete their cookies and upgrade their devices. After two years, you’ll still connect with 80% of them.
Real-time personalization of your messages
Deliver the most relevant messages based on data that constantly updates. While our competitors make advertising decisions using months-old data, our self-learning machines update 1+ billion times every 5 minutes, as millions of people take action across channels. We know in milliseconds what digital message to send and on which device, channel and format that will get each person to take notice.
More comprehensive measurement
Everything we do is based on truth, proof and performance. With our exclusive NEI (Net Economic Impact) measurement, you'll see the financial impact that each visitor has on your destination with in-depth reports that show their non-cash transactions across all major spend categories.
Know how much your visitors spend at local hotels, motels and B&Bs. Then use those insights to send them offers, deals and discounts, personalized to their individual hotel booking and spending behaviors.
Dining and nightlife
Food and fun are huge factors for travelers. We’ll help you understand the spend activity at the restaurants and bars that each of your visitors enjoys. You’ll then use that data to create enticing deals, offers and packages that resonate with each traveler.
Retail, gas & grocery
See the financial impact that each visitor has on local merchants, including retail, gas and grocery stores. Use that insight to promote the shopping experiences they’re looking for.
Entertainment & recreation
Measure the revenue impact that local attractions, events and entertainment drive from each visitor. Based on this visitor-level data, send them personalized messages that make them feel understood and valued.
Conversant gives you the ability to identify and understand your travelers—where they like to go, how they like to get there and, once they are there, how much they spend on shopping, food, gas, hotels, entertainment & recreation and more. With deep insight into what inspires each individual customer, you can send them personalized messages and dynamic creative that motivate them to take action and set you apart from the competition.