With the first Customer and Prospect Relationship Management (CPRM) Platform, you’ll have a comprehensive view of all your customers and prospects, across each individual's online and offline behavior.
An ongoing, people-centric approach to identifying 200M+ real people across all their devices and marketing touchpoints, verified by transactions, drives extraordinary 96%+ matching accuracy. With stable, persistent connections, you'll keep connections with 79% of your customers
after 24 months.
Robust profiles continuously update across 7,000+ privacy-protected attributes. You’ll understand consumers based on years of their transactions, web activity, offline activity, demographic data, locations, video views, emails, survey responses and beyond, including information on your prospects that you previously couldn't access. And it all connects to a single ID, so you can make better decisions.
Gain full transparency into each anonymous customer and prospect. With massive amounts of granular data at your fingertips, you'll verify performance, personalize to each individual and activate across any offline or online channel.
Each person’s online and offline identities, including your first-party and third-party data, are seamlessly aligned and matched to a CORE ID for accurate, stable and persistent connections to individuals.
Use the single view of your customers and prospects, including 200+ billion daily interactions observed by Conversant plus Epsilon’s proprietary TSP data, to create robust audiences in a PII-free environment.
Personalize and activate across any offline or online channel, including display, email, direct mail, website, mobile and call centers.
Build omnichannel attribution models across the entire lifecycle of a customer journey, including all actions and marketing activity, outbound and inbound.
match rate over 90 days (100% higher than a previous vendor)
increase in site conversions through personalized messaging
reduction in multichannel media costs by eliminating waste
conversions observed from previously anonymous behavior (e.g., offline & on different devices), for improved attribution
“As an anonymous yet fully transparent platform, Mesobase is a key tool that we believe will enable our data science and marketing teams to transform the way Signet approaches
its Customer First strategy.”
SVP of Retail Analytics, Signet Jewelers