Mesobase®

Introducing the first Customer and Prospect Relationship Management (CPRM) Platform.

  • A Marketing & Analytics Platform Unlike Anything Else

    Increase your marketing efficiency, efficacy and reach. Get unprecedented access to your customers and prospects, including their anonymous activity with you and across the web. Within the Mesobase® platform, each consumer’s complete online and offline lives are seamlessly aligned into a single anonymous identity.

Benefits include

  • Customer and Prospect Connections

    With the first Customer and Prospect Relationship Management (CPRM) Platform, you’ll have a comprehensive view of all your customers and prospects, across each individual's online and offline behavior.


    Accurate, Persistent Identities

    An ongoing, people-centric approach to identifying 200M+ real people across all their devices and marketing touchpoints, verified by transactions, drives extraordinary 96%+ matching accuracy. With stable, persistent connections, you'll keep connections with 79% of your customers
    after 24 months.


    Deep Insights

    Robust profiles continuously update across 7,000+ privacy-protected attributes. You’ll understand consumers based on years of their transactions, web activity, offline activity, demographic data, locations, video views, emails, survey responses and beyond, including information on your prospects that you previously couldn't access. And it all connects to a single ID, so you can make better decisions.


    Transparency

    Gain full transparency into each anonymous customer and prospect. With massive amounts of granular data at your fingertips, you'll verify performance, personalize to each individual and activate across any offline or online channel.

What You’ll Achieve

Access the anonymized data of 200+ million real people to transparently analyze, build audiences, activate and measure attribution with stability like never before.

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    Identity and Analysis

    Each person’s online and offline identities, including your first-party and third-party data, are seamlessly aligned and matched to a CORE ID for accurate, stable and persistent connections to individuals.

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    Audiences Built with Individual Insights

    Use the single view of your customers and prospects, including 200+ billion daily interactions observed by Conversant plus Epsilon’s proprietary TSP data, to create robust audiences in a PII-free environment. 

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    Activation Across Channels

    Personalize and activate across any offline or online channel, including display, email, direct mail, website, mobile and call centers.

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    Attribution & Measurement

    Build omnichannel attribution models across the entire lifecycle of a customer journey, including all actions and marketing activity, outbound and inbound.

     

     

Imagine telling your boss these results

  • 80%

    match rate over 90 days (100% higher than a previous vendor)

  • 7%

    increase in site conversions through personalized messaging

  • 30%

    reduction in multichannel media costs by eliminating waste

  • 83%

    conversions observed from previously anonymous behavior (e.g., offline & on different devices), for improved attribution

  • “As an anonymous yet fully transparent platform, Mesobase is a key tool that we believe will enable our data science and marketing teams to transform the way Signet approaches its Customer First strategy.”

     

    Todd Birchenough

    SVP of Retail Analytics, Signet Jewelers

What's stopping you from making a change?
Learn more about Mesobase.

Contact us