Don't waste money trying to acquire the wrong people—like the ones who already buy from you. With our highly accurate, transaction-based understanding of millions of people, you’ll distinguish between your customers and prospects, and then identify which prospects are a perfect fit for your brand.
how it works
Discover the right prospects
Identify prospective customers who align with your goals, and find new customers who look like your best customers. We observe 200+ billion online interactions and 120+ million purchases daily to find the best in-market consumers for your acquisition goals.
Create meaningful interactions
We’ll help you reach every prospect with personalized, relevant messages that drive them to purchase. With deep insight into each individual—including who they are, what they like and how they interact with your brand—you’ll be confident that every detail of each interaction (across device, message, offer type, image, frequency and beyond) is purposeful.
Measure results & grow your customer database
We’ll show you the impact of your efforts, with a transparent view of every impression and attributed conversion. You’ll validate for yourself—against your own data—that the buyers are overwhelmingly new-to-file. And with our unrivaled persistence (80% of your customers will still be reachable after 2 years), they’ll have higher lifetime values than customers acquired through cookie-based solutions, where connections are lost in weeks.
Your marketing’s identity crisis
December 06, 2017
5 questions for your digital vendor
January 04, 2018
Find out how much customer leakage you have
November 02, 2018
Reach more valuable prospects that look like your best customers and are more likely to repeat purchases. Using verified transaction data (not just cookies or devices), you’ll accurately identify truly net-new customers while excluding current customers. Then, using insights based on 7,000+ unique profile attributes and 200 billion daily online interactions, you’ll know what motivates each prospect, and you'll deliver dynamically personalized messages across all their devices.
Our solution starts with onboarding your historical customer file and matching it to Conversant’s millions of privacy-protected profiles. Because we accurately identify if people are customers or prospects, we’ll separate out your existing customers from acquisition messaging and ensure that 95%+ of your spend is to true new prospects.
Each consumer profile combines the best of your data with our online interactions and person-level insights. Because we know what your best customers look like, we’ll precisely select the best true new prospects for your brand at scale and with maximal efficiency.
Our decisioning engine allows us to reach these qualified prospects with real-time, personalized, persistent advertising. Because we constantly receive new data points, your audience will continuously update to drive the strongest, most efficient performance. Not only can we help you acquire new customers, but we can also help you acquire your competitor’s customers, re-activate valuable lapsed customers, and gain new customers in specific product categories.
With closed-loop measurement, you’ll get a full view of the impact of your marketing spend, across online and offline purchases. You’ll validate, against your own data, that sales are from new-to-file customers. And each of them will have a higher lifetime value for your brand than customers acquired through cookie-based methods.