Transactions aren’t the only goals you have for your customers. With Conversant Actions, you’ll efficiently motivate customers to complete non-sales conversion events—such as email signups and credit card applications—using our powerful person-level data, accurate connections and unique creative.
how it works
Identify ideal customers using person-level data
Reach the best people to meet every one of your goals. We’ll help you find in-market customers similar to those who already completed the event, based on shared predictive behavior. We’ll rank them based on their likelihood to complete it now. And we’ll exclude people who already completed the event, so you won’t waste your budget on duplicate, irrelevant messaging.
Create meaningful messages that drive conversions
Send customers relevant messages across all their devices, driving them to complete the event. Continuously optimize your audience based on person-level browsing behavior and changes in consumer behavior (e.g., seasonality, new store locations). Once the event is completed, online or offline, we immediately stop messaging them about it. This ensures that you don’t waste money and that the customer isn’t frustrated by messages that make them feel like a number instead of a valued individual.
Measure impact for continuous success
With a transparent view of every impression and attributed conversion (both online and offline), you’ll have a clear understanding of your return on ad spend. Most other vendors can only measure against clicks or online conversions—which doesn’t give you the big picture you need to make decisions for how to spend your future advertising dollars.
Actions for retailers
Drive and measure actions such as: email signups, wedding registries, baby registries, subscription services and in-store event RSVPs. With our powerful person-level data and unique creative, we’ll help you identify and motivate shoppers to complete non-sales events that bring added value to them and new connections to you. And you’ll measure the impact of each marketing dollar you spend.
Actions for financial service companies
Drive and measure actions such as: home loan applications, requests for quotes and approvals for credit cards, private label credit cards, general purchase credit cards and co-branded credit cards. We’ll help you identify the customers most likely to complete the event, and then serve them relevant messages across all their devices. You’ll see every impression and messaged event to validate the results for yourself.
Actions for travel, auto and other industries
Drive and measure actions such as: newsletter subscriptions, loyalty program signups, information downloads and signups for sweepstakes, recalls and test drives. With deep insight into each person’s behavior, purchases, travel, preferences and more, you’ll reach the right customers with the optimal media, and then measure the effectiveness of your campaign.
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Conversant Actions motivates your customers to complete all your non-transactional goals (such as registrations, applications, signups and trials) by taking advantage of the same powerful person-level data, accurate connections and unique creative that powers your Conversant’s Retention and Acquisition products.
With Conversant Actions, you’ll identify people who are most likely to complete your
desired event, based on 100B+ daily decisions that identify shared predictive behavior.
You’ll rank them based on their likelihood to complete the event now, while excluding people who completed it before your campaign began.
When someone completes the event, either online or offline, we immediately stop messaging them across their devices. Your audience continuously optimizes based on person-level changes in browsing behavior. And with transparent measurement, every impression and messaged conversion is provided for your validation.