Your customers are why you’re here today. Any time you spend on marketing, your first priority should be to engage them and grow their potential. With Conversant Retention, you’ll nurture and strengthen every relationship by having lifelong, meaningful conversations across their devices and channels.
how it works
Identify your customers
We’ll find your customers online by matching your online and offline data to our millions of privacy-protected profiles. Each profile combines the best of your data with our exclusive intelligence, including 7,000+ person-level attributes and 18 months of digital activity across their (average 6) browsers and devices. You’ll have a clear, comprehensive understanding of everyone who’s important to you.
Deliver relevant messages to each customer
Our self-learning machines update more than a billion times every five minutes, as millions of people take action across channels. Within milliseconds, we know exactly what digital media to send to each customer, when to send it and on which device, channel and format that will get them to take notice. This fuels the smartest, most efficient conversations achievable, driving your most important outcomes.
Measure results & optimize performance
Closed-loop measurement gives you a full view of the incremental impact of your marketing spend across buying channels, using a test-and-control methodology. You’ll gain transparency into your results, with reports available 24/7 and data files of every impression and attributed conversion for your validation.
The costly drive down the ad tech “road of regret”
April 25, 2018
What do you know about ad tech?
September 07, 2018
You need a complete view of customers
March 15, 2018
Deepen your customer relationships with highly personalized, relevant and engaging marketing messages, delivered accurately across all their devices. Conversant CRM combines your customer knowledge with an unprecedented amount of actionable, person-level data, so you’ll have the most meaningful conversations based on your customers’ interests. And with closed-loop measurement, you’ll get a full view of the incremental impact of your marketing spend, both online and offline.
Our solution starts with matching your online and offline customer data to Conversant’s millions of privacy-protected profiles with industry-leading accuracy and persistence. We see the digital activities of your customers across cookies and devices—where they shop, what they buy, how they behave, and more—so you’ll have the most relevant conversations based on their interests.
Each consumer profile combines the best of your data (including purchases, loyalty program activity, catalog responses, product searches, store preferences and licensed third-party data) with our proprietary intelligence (including online and offline transactions, location-based data, video views, web browsing, ad interactions, life events and product interests). Consumer actions across our millions of profiles drive 1B+ model updates every five minutes, ensuring that you have the most relevant, real-time conversations to deepen your customer relationships and achieve your performance goals.
With closed-loop measurement, you’ll get a full view of the impact of your marketing spend, across both online and offline purchases. With full visibility into which efforts are delivering the greatest return on spend, you can dial campaign efforts up or down to maximize outcomes. Our personalized advertising drives an average 10x incremental return on ad spend (iROAS).