Introducing the first customer and prospect relationship management (CPRM) platform
Increase your marketing efficiency, efficacy and reach. Get unprecedented access to your customers and prospects, including their activity with you and across the web. Within the Epsilon PeopleCloud Prospect platform, each consumer’s complete online and offline lives are seamlessly aligned into a single, privacy-protected identity.
Create human connections that last a lifetime
Identify each customer and prospect
Within Epsilon PeopleCloud Prospect, you’ll have a comprehensive view of all your customers and prospects, across each person’s online and offline behavior. You’ll identify them across devices and channels, and follow their entire customer journeys.
Ensure accurate, persistent identities
With an ongoing, people-centric approach to identifying 200+ million real people across all their points of contact, verified by transactions, you’ll benefit from an extraordinary 96%+ matching accuracy. And with stable, persistent connections, after 24 months you’ll still be connecting with 80% of your customers.
Gain deep, actionable insights
Robust profiles continuously update across 7,000+ privacy-protected attributes. You’ll understand customers and prospects based on years of their purchases, web activity, offline activity, demographic data, locations, video views, emails, survey responses and beyond, including information on your prospects that you previously couldn't access. And it all connects to a single ID, so you’ll make smarter decisions about how to interact with them.
Get full transparency into data & media buys
With massive amounts of granular data at your fingertips, you'll verify performance, build audiences, personalize your conversation with each individual and activate your marketing across any channel, offline or online. And you’ll measure attribution with stability like never before.
IMAGINE TELLING YOUR BOSS THESE RESULTS
“As an anonymous yet fully transparent platform, [Epsilon PeopleCloud Prospect] is a key tool that we believe will enable our data science and marketing teams to transform the way Signet approaches its Customer First strategy.”
-Todd Birchenough, SVP of Retail Analytics, Signet Jewelers
Epsilon PeopleCloud Prospect unifies person-level data across channels in real time, driving strong performance with maximum efficiency in a single digital marketing platform. Each consumer’s complete online and offline lives are seamlessly aligned into one privacy-protected identity, making it the first customer and prospect relationship management (CPRM) platform.
Analyze, activate and measure your customers and prospects across all channels with Epsilon PeopleCloud Prospect. Easily build and measure audiences with a self-service marketing tool.
With this engagement platform, you'll gain full control and transparency of customer data with a suite of powerful analytics tools; activate audiences across any first- or third-party channel, offline or online; and measure the performance of multichannel marketing campaigns using person-level attribution and overlap reporting.
With everything Epsilon PeopleCloud Prospect can offer, we’ll help you reach goals such as:Higher conversion rates via more accurate connections and more personalized messaging
More new customers via increased reach to qualified people
Improved efficiency by removing media waste and audience overlap and by eliminating multiple marketing platforms