Publishers

Connecting publishers, audiences & brands to maximize your revenue View more digital
 

For 20+ years, Conversant has connected users to relevant messages from quality advertisers, providing unique demand unavailable through other providers—and ensuring the highest level of ad quality. We offer control, transparency, strategy and service to help publishers maximize their revenue.

Our dynamic creative, customized for each user, drives higher engagement—which means more monetization on your ad placements.


Conversant has over two decades of experience helping publishers like you generate the most revenue from your inventory by connecting your users with premium brands. We match users to all their devices with industry-leading 96% accuracy, then deliver the most relevant brand messages to them—driving revenue on all platforms, including Safari.

With the ability to map each customer’s online and offline purchases back to a single, privacy-protected ID, brands can create ongoing, meaningful connections that last for years—and in the most cost-efficient channel.

We deliver deep insight into each customer across 7,000+ online and offline attributes, built from person-level data that includes 200 billion daily online interactions. Brands can understand what motivates their customers, how they spend their time and money, where and when they like to shop, their hobbies, interests and more, and then dynamically build and deliver the most relevant messages every time—driving optimal results.

Conversant has deep partnerships with many Fortune 500 brands, and we place user experience above all else. Our technology dynamically builds the creative layout, messaging and images for every ad, ensuring it’s relevant for each user and displays correctly. Their visitors will only see perfectly rendered, highly relevant ads that fit your site aesthetic.

Our publisher user interface and API give you full control and transparency into your revenue-earning data in real time. You can customize and pull your own reports to drill down into the data that matters most to you. You can set revenue goals and watch our yield management tool optimize on its own. And you can manage your users’ experience, controlling with the click of a button the brands and types of messages they see.

We’ll help you build a digital revenue strategy that supports your goals. Unlike with other ad exchanges, our full-service, cross-device account strategy and support are available to you at no cost. Our dedicated publisher development, integration and strategic partnership teams help you maximize your revenue from sites and apps quickly. And we’ll never drop you in an endless queue of customers. We’re already helping publishers drive ad sales across video, mobile and desktop inventory. And our vetting process means that you’ll be on an exclusive ad platform that’s filled with premium publishers, just like you.

We uphold the highest standards of privacy, and we hold board positions with the NAI, IAB Public Policy Council and DAA principles committee. And our complimentary consent management platform—used for gathering GDPR- and ePD-compliant consent from consumers for digital advertising—is available today for any publisher.

Our integration solutions are designed to meet your needs with a range of integration options. We offer a one-stop shop for you to maximize revenue from your web and app inventory. Our dedicated and seasoned integration team will quickly create and efficiently manage your integration at every step of the way. We support various header bidding integration options, both client-side and server-side, as well as direct tagging and SSAPI. Connect quickly through our numerous client-side and server-side header bidding integrations, featuring bidding in under 200ms. With scalable, lightweight API integration, all apps and SDK can integrate our demand.