BUSINESS BENEFITS

Maximize your revenue with our industry-leading solutions and services View more digital
 

Conversant helps publishers like you generate the most revenue from your inventory by connecting your users with premium brands. We match users to all their devices with industry-leading 96% accuracy, then deliver the most relevant brand messages to them—driving revenue on all platforms, including Safari. Learn more about how our yield management tool and managed services will help you.

how we're different

More earning potential from more users

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The highest level of ad quality

We have deep partnerships with many Fortune 500 brands, and we place user experience above all else. Our technology dynamically builds the creative layout, messaging and images for every ad, ensuring it’s relevant for each user and displays correctly. Your visitors will only see perfectly rendered, highly relevant ads that fit your site aesthetic.

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Control and transparency

Our publisher user interface and API give you full control and transparency into your revenue-earning data in real time. You can customize and pull your own reports to drill down into the data that matters most to you. You can set revenue goals and watch our yield management tool optimize on its own. And you can manage your users’ experience, controlling with the click of a button the brands and types of messages they see.

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Custom-built strategy and service

We’ll help you build a digital revenue strategy that supports your goals. Unlike with other ad exchanges, our full-service, cross-device account strategy and support are available to you at no cost. Our dedicated publisher development, integration and strategic partnership teams help you maximize your revenue from sites and apps quickly. And we’ll never drop you in an endless queue of customers.

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Commitment to user privacy

We uphold the highest standards of privacy, and we hold board positions with the NAI, IAB Public Policy Council and DAA principles committee. And our complimentary consent management platform—used for gathering GDPR- and ePD-compliant consent from consumers for digital advertising—is available today for any publisher.

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As a publisher, you want to connect with premium brands that deliver quality ads and maximize your profits. Conversant has over two decades of experience helping publishers like you generate the most revenue from your inventory by connecting your users with premium brands. Our deep partnerships with many Fortune 500 brands give you the ability to quickly forge new ties to grow profits and your business. Through a  combination of expertise and powerful technology built to scale with the needs of the digital age, we match users to all their devices with industry-leading 96% accuracy. We then deliver the most relevant brand messages to those customers, personalized for each individual customer—driving revenue on all platforms, including Safari.

We deliver deep insight into each customer across 7,000+ online and offline attributes, built from person-level data that includes 200 billion daily online interactions. Brands can understand what motivates and inspires their customers, how they spend their time and money, where and when they like to shop, their hobbies, interests and more, and then dynamically build and deliver meaningful and engaging messages to each person every time—driving optimal results.

While a brand’s competitors make advertising decisions using data that may be months old, our self-learning machines update 1+ billion times every 5 minutes, as millions of people take action across channels. Our system knows in milliseconds exactly what digital message to send to each customer  and on which device, channel and format that will get them to take notice.  With Conversant, you will get the highest level of ad quality, full control and transparency into your revenue-earning data in real time, and custom-built strategy and service to meet your specific business goals.

Our integration solutions are designed to meet your needs with a range of integration options. We offer a one-stop shop for you to maximize revenue from your web and app inventory. We’ve built a full-service technology platform so you can focus on your first priority: your business. Our suite of tools makes managing your account easy.  Set your target eCPM and increase yield with our Dynamic Yield Management tool. Our Projections tool makes sure you’re setting your goals for maximum efficiency and revenue-earning power.

There are two key factors that make us different from other vendors. First, our dedicated and seasoned integration team will quickly create and efficiently manage your integration at every step of the way.  Second, we support various header bidding integration options, both client-side and server-side, as well as direct tagging and SSAPI. Connect quickly through our numerous client-side and server-side header bidding integrations, featuring bidding in under 200ms. And with scalable, lightweight API integration, all apps and SDK can integrate our demand.

We uphold the highest standards of privacy, and we hold board positions with the NAI, IAB Public Policy Council and DAA principles committee. And our complimentary consent management platform—used for gathering GDPR- and ePD-compliant consent from consumers for digital advertising—is available today for any publisher.