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CONVERSANT PRIVATE EXCHANGE

If you're interested in joining the Conversant Private Exchange, you can sign up for an account today.

Media publisher
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CJ AFFILIATE

Get more information about the unparalleled opportunities available to you as a CJ Affiliate publisher partner.

Affiliate publisher

Why should you be a part of Conversant's publisher solutions?

We’re industry experts. Conversant has over two decades of experience helping publishers like you generate the most revenue from your inventory by connecting your users with premium brands. We match users to all their devices with industry-leading 96% accuracy, then deliver the most relevant brand messages to them—driving revenue on all platforms, including Safari. We’re already helping publishers drive ad sales across video, mobile and desktop inventory. And our vetting process means that you’ll be on an exclusive ad platform that’s filled with premium publishers, just like you.

As a publisher, you want to connect with premium brands that deliver quality ads and maximize your revenue. We have deep partnerships with many Fortune 500 brands, and we place user experience above all else. Our technology dynamically builds the creative layout, messaging and images for every ad, ensuring it’s relevant for each user and displays correctly. Your visitors will only see perfectly rendered, highly relevant ads that fit your site aesthetic.

Brands get unparalleled insight into their customers. We deliver deep insight into each customer across 7,000+ online and offline attributes, built from person-level data that includes 200 billion daily online interactions. Brands can understand what motivates their customers, how they spend their time and money, where and when they like to shop, their hobbies, interests and more, and then dynamically build and deliver the most relevant and engaging messages every time—driving optimal results.

While a brand’s competitors make advertising decisions using data that may be months old, our self-learning machines update 1+ billion times every 5 minutes, as millions of people take action across channels. Our system knows in milliseconds exactly what digital message to send to each customer, when to say it and on which device, channel and format that will get them to take notice. With Conversant, you will get the highest level of ad quality, full control and transparency into your revenue-earning data in real time, and custom-built strategy and service to meet your specific business goals.

Our publisher user interface and API give you full control and transparency into your revenue-earning data in real time. You can customize and pull your own reports to drill down into the data that matters most to you. You can set revenue goals and watch our yield management tool optimize on its own. And you can manage your users’ experience, controlling with the click of a button the brands and types of messages they see.

We’ll help you build a custom digital revenue strategy that supports your goals. Unlike with other ad exchanges, our full-service, cross-device account strategy and support are available to you at no cost. Our dedicated publisher development, integration and strategic partnership teams help you maximize your revenue from sites and apps quickly. And we’ll never drop you in an endless queue of customers.

We uphold the highest standards of privacy, and we hold board positions with the NAI, IAB Public Policy Council and DAA principles committee. And our complimentary consent management platform—used for gathering GDPR- and ePD-compliant consent from consumers for digital advertising—is available today for any publisher.

We offer various integration solutions to meet your specific requirements. First, you can choose header bidding integration options, both client-side and server-side, featuring bidding in under 200ms. Second, we offer a scalable, lightweight API integration, which means all apps and SDK can integrate our demand.  To ensure your integration success, our expert integration team will quickly create and efficiently manage your integration at every step of the way.  

Our publisher user interface and API give you full control and transparency into your revenue-earning data in real time. You can customize and pull your own reports to drill down into the data that matters most to you. You can set revenue goals and watch our yield management tool optimize on its own. And you can manage your users’ experience, controlling with the click of a button the brands and types of messages they see.