With an unprecedented amount of data, Conversant’s 96% matching accuracy dwarfs the industry average of just 50%. Our understanding of consumers is built from the anonymized transactional data (both online and off) of more than 4,000 retailers. And the depth and breadth of our IDs continue to grow as we observe over 80 billion online interactions every day, across every device.
That’s millions of verified IDs. They’re completely anonymous, scrubbed of all personally identifiable information. And they last a lifetime, so your conversation with each consumer never misses a beat.
Our massive digital reach is on par with Google. And our competitors can't come close to our scale or persistence of recognition.
We know consumers better than they know themselves. We track over 1 million online actions per second to build each profile across more than 7,000 dimensions—including web browsing, app usage, video plays, email activity, cross-screen engagement, life events, hobbies, ad interactions and product interests.
All in all, they’re the most complex consumer profiles ever built, allowing you to really get to know your customers and grow your relationship with them over their lifetime.
Every day we make over a trillion real-time decisions about billions of interactions. Each decision, both for the creative and the media placement, is customized and unique for each person. And it’s made in just milliseconds, across 1.1M websites via 6,000 direct publisher integrations and on 173,000+ mobile apps.
We also take significant steps to deliver ads in brand-safe environments, ensuring the highest level of ad quality. In fact, our proprietary approach to combatting ad fraud is unparalleled in the industry.
So you can enjoy limitless opportunities to have the best conversation with each consumer at exactly the right time. Giving them more reasons to love and connect to your brand.
We’ve got the most precise measurement and consumer insights in the industry. Your marketing dollars will be spent wisely, as we continuously observe and learn from your campaign to keep the messages compelling.
You'll have full visibility into your campaign's power, broken down by channel, location, device, audience, creative and more. For every dollar you spend, you'll understand your incremental return on investment, from direct sales to offline sales and their overlaps, over the lifetime of your customers.
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