Ad Quality
Run your campaigns with unparalleled brand safety, viewability and fraud prevention.


When you partner with Conversant, you’ll be confident that you’re achieving the highest level of ad quality, including above-benchmark viewability, dedicated brand safety and bot-busting delivery to humans.

How do we achieve it? With cutting-edge tech and a team of industry experts, and by keeping real people at the center of our data. 

Sites and apps are personally reviewed by our Traffic Quality team

Team members manually review inventory, maintain block lists, monitor traffic, process third-party site data, analyze server logs and conduct independent research to mitigate safety risks. And our Conversant Private Exchange is the gold standard of premium brand-safe publishers, with 4,000 direct integrations.

  • 1M+ sites & apps manually reviewed
  • 160K+ sites & apps on our exclusive Global Blacklist
Safety is enhanced by layered technologies

Our purpose-built technology identifies threats and verifies domains in real time, on every ad call. We maintain an internal list of blocked keywords, plus a customized block list for every brand. More than a million bids that we win daily aren’t served impressions, due to client-specific safety filtering.

  • 150M display, video, mobile & social impressions vetted daily
  • 2.5B bid requests blocked daily from blacklisted IPs
  • 20B bid requests blocked daily for page or site content
Our teams ensure that ads are viewable—and seen by the right people

We optimize for viewability on all inventory, eliminating anything that doesn’t meet our strict standards. Our Inventory team works directly with high-quality publishers to improve viewability on their sites.

And we only deliver to consumer IDs we recognize, based on the anonymized, highly accurate transactional data of real people. With our deep understanding of each consumer, we know the best messages to deliver to everyone, driving incremental sales.

  • 96% verified cross-device matching accuracy
  • 7,000+ person-level profile attributes

Ready to reach your customers with high-quality, viewable ads? See an overview of our products.

For more information on our unparalleled ad quality, download a one-sheet.