Ads for astrology, horoscopes, psychic services or other related services:

  • Creative MUST state that the service is for entertainment purposes only.
  • Creative CANNOT imply that there are scientific groundings to such services and/or promises of wealth or good fortune.

Ads for food products:

  • Creative MUST comply with applicable laws & regulations regarding definitions/restrictions on food-related descriptive words.

The use of the word “Free” in any ad:

  • Creative MUST fully comply with all state and federal guidelines, and disclose all material terms and conditions to obtain the free item.
  • In particular, creative CANNOT claim to offer “free gifts” when in fact the user is required to sign up for one or more offers, trial subscriptions, etc.
  • Creative MUST disclose how many offers the user must complete before receiving the gift.

Ads for promotions (contests, sweepstakes, special offers):

  • Creative CANNOT imply that the promotion is approved or endorsed by any government or quasi-government entity.
  • The promotion MUST offer a fair opportunity for all entrants to win.
  • Chance based promotions MUST clearly disclose that no purchase is necessary.
  • Creative CANNOT claim “everyone wins,” or suggest that user was specially selected to receive a prize.
  • Creative CANNOT suggest that a payment by the winner is necessary to claim a prize (except for applicable taxes).
  • Creative CANNOT imply that the mere act of clicking a button is sufficient to win (e.g. “Win a car! Click here!”).

Weight loss ads:

  • Creative CANNOT depict or be targeted at children or teens.
  • Creative CANNOT suggest that the product alone is effective for weight loss or make any unrealistic claims about the amount of weight that can be expected from the product.
  • Creative MUST, where weight loss claims are made or implied, contain a disclaimer such as “results not typical; individual results may vary.”

Ringtone/cell phone offers:

  • Creative MUST disclose the details of the service, particularly when the offer requires a subscription.


  • State or imply any personal attributes, including without limitation attributes such as a person’s race, ethnicity, religion, age, sexual orientation, disability, medical condition (including physical or mental health), or financial status.
  • Use “bait and switch” tactics, e.g. advertising that promotes an unavailable product or price as a means of luring the user into purchasing a different product.
  • Display false functionality - contain graphics that simulate interactivity where no such interactivity exists.
  • Resemble error messages or Windows/Mac/Unix dialogue boxes.
  • Prompt a download.
  • Mimic news headlines in design, tone, third-person sentence structure, or topic.


We will not accept ads that contain/reference the following content:

  • Products that contain ephedra (including ma huang), chitosan or human growth hormone, comfrey or pyruvate
  • Over-the-counter medication not approved by the FDA
  • Lotteries (other than official state lotteries sponsored by a U.S. State)
  • Loan products which require upfront fees, products/services that claim to repair bad credit
  • Violence, nudity, racial intolerance or any content that is degrading or promotes hate speech against an individual or group
  • Ads that appear to be an invasion of privacy, defamatory, libelous or contain slanderous content (including ads for our political and advocacy clients).
  • Ads that advertise for services in obtaining securities (stocks, bonds, notes, warrants, options, etc.)
  • Ads for degrees for sale or offered by non-accredited universities or programs
  • Animal cruelty
  • Direct corporate and/or brand attack
  • Sensationalism of natural disasters and/or any false, fake or sensationalized news headlines or stories (including UGC)
  • Ad content that targets children 13 and younger.
  • Others as may be designated by Conversant LLC