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Conversant CPA Lead Reversal Policy

Updated: February 1, 2014

Conversant, Inc. (“Conversant”) and its advertisers (“Clients”) are parties to one or more advertising agreements ("Agreements") pursuant to which Conversant delivers to Client consumer CPA leads ("Leads") generated from websites or other properties maintained by Conversant and/or publishers ("Publishers") within Conversant's advertising network. This is our policy regarding Lead reversals.

Notwithstanding anything to the contrary in the Agreements, Conversant will not allow any reversal (whether by return, refund, credit or otherwise) for any Leads delivered to Client, other than in the following circumstances:

Conversant delivers Leads that are not the result of bona fide consumer inquiry due to intentional, fraudulent action by the Publisher. Without limitation, Leads where consumers merely provide false information will not be eligible for reversal.
Due to technical error, Conversant delivers to Client copies of the same exact Lead within a campaign where Conversant hosts the webpage used by consumers to fill out such Leads. Without limitation, Leads resulting from a consumer completing multiple forms will not be eligible for reversal.
In all cases, Conversant must find clear, objective evidence to substantiate the reason for reversal, and Conversant's good faith determination will be final.

The Agreements (and the applicable Insertion Orders) are amended immediately by the express terms of this letter. No other term of the Agreements (and/or of the applicable Insertion Orders) is amended hereby. This letter and the Agreements (and the applicable Insertion Orders), as may be heretofore amended, constitute the entire agreement of the parties on the specific subject matter hereof and supersede all prior representations, understandings and agreements between the parties with respect to such subject matter. In the event of any inconsistency or conflict between the Agreements (and/or the applicable Insertion Orders) and this letter regarding the subject matter of this letter, this letter shall control.


Lead Validation Policy