My role

I am responsible for overseeing the analytics department at Conversant where I foster and lead innovation in identification, personalization, optimization, measurement and data visualization. The Analytics department’s scope of work spans from building key components of Conversant's platform such as identification and optimization, to applying our platform’s powerful analytical capabilities to drive performance in client campaigns, to delivering reporting, visualization and customized insights on Conversant’s performance to clients.

My story

Prior to my current role, I served as Conversant’s vice president of decision sciences. In that position, I was responsible for building intelligence into Conversant’s platforms. Before I joined Conversant, I held roles in analytics at ShopLocal, LLC and Information Resources where I specialized in website analytics, search engine marketing and CPG data reporting, just to name a few. In these roles, I built large-scale SEM solutions to drive website and online circular traffic, implemented algorithms for optimization of site content and presentation and built key components of multiple syndicated CPG data products.

Outside of work, I marvel at the musical performances by the talented artists in my family and tend to our garden when time permits.

 My philosophy

Do. Don't try.

 My qualifications

SM, Management, Sloan School of Management, MIT

BS, Biological Sciences, Stanford University