In a fragmented industry, how can TV marketers drive tune-in? With the current state of TV, it’s difficult to know the best way to market your programs.
This report will give you a firm understanding of how digital marketing campaigns drive tune-in results.
Download the report to learn:
- Best practices learned from three years of digital campaigns and analysis.
- How variables such as show length, show genre and message frequency affect campaign performance.
- Typical tune-in rates, lifts, costs per tune-in (CPTI) and costs per incremental tune-in (CPITI).
- The campaign performance metrics that matter to your stakeholders.