Brand building: It's not a skyscraper anymore

From the stage at Advertising Week New York, Jeff Fagel, Head of Marketing at Epsilon and Conversant, discusses the future of marketing and advertising. 

In this 7-minute video, you'll learn: 

  • What's changed about marketing
  • How niche has become the norm (with examples from Purple, Airbnb and more)
  • What brand-building looks like today
  • How to turn a Goliath of a brand into a David