From the stage at Advertising Week New York, Jeff Fagel, Head of Marketing at Epsilon and Conversant, discusses the future of marketing and advertising.
In this 7-minute video, you'll learn:
- What's changed about marketing
- How niche has become the norm (with examples from Purple, Airbnb and more)
- What brand-building looks like today
- How to turn a Goliath of a brand into a David