Video

AdWeek panel: Channel KPIs are meaningless. Customer KPIs are the future

Watch as Rob Cosentino, SVP of Strategic Consulting at Epsilon-Conversant takes the stage at Advertising Week New York with a panel of industry veterans to talk about why marketers need to focus on KPIs that align to customer experience instead of relying on the channel KPIs of yesteryear.

This 40-minute video shows how to use customer KPIs for attribution and to help you make smarter decisions for your brand.