Research

A guide to cross-generational marketing

Are you able to reach all the generations with your marketing?

Our new research, Age matters: A guide to cross-generational marketing, outlines similarities and differences between generations. Download the report to learn:

  • spend behaviors for the silent generation, baby boomers, Gen X, millennials and Gen Z
  • spend across industries
  • generational preferences around loyalty, technology and social media
  • how Gen Z influences other generations
  • tips for improving your marketing to the various generations
  • and more!
Get the findings