Brands risk missing key business benefits with unfocused identity resolution programs
Good identity resolution is critical for brands to drive customer engagement and performance, but it hinges on getting identity right in the first place.
To better how brands are doing with this, Epsilon-Conversant commissioned Forrester Consulting to evaluate the state of identity resolution strategies at U.S. enterprises. Forrester found that at best only half of brands are capable of fundamental identity resolution capabilities.
Which begs the question: How effective are most brands’ marketing efforts?
The Forrester research assesses how marketers are really using identity resolution today, the gaps in their strategies and recommendations to get on the right path.