The holiday shopping experience that each generation wants

For retail marketers, the holiday season is the most profitable—and busiest—time of year. Even if you're busy, people's expectations for your brand are sky-high. 

You need to speak to each person individually, which starts with understanding generational differences in preferences and buying behavior.

Let’s look at those differences (pulled from our report, Age matters: A guide to cross-generational marketing) and what they mean for your holiday marketing. 

See the guide