How retailers can adapt across all generations

Did you know that Gen Z and Gen X spend the most per person at retail stores?

Understanding your audience and each person’s generational preferences is the first step to personalizing messages appropriately. 

Check out our latest infographic for more new insights on how generations—from Gen Z to silents—spend across retail categories. Learn who spends the most, where each generation is more likely to make a purchase and how much they’re shopping on Amazon. 

See the infographic