How data drives box office: A keynote at Variety Innovate Summit

Watch as Conversant's Matt Weisbecker and Variety's Andrew Wallenstein discuss how studios are reaching consumers and driving demand at the theatre.

Matt also shares a case study of how a studio reached verified moviegoers using digital and the best ways to use ticket-purchase data, frequency, cross-device delivery and personalization in digital campaigns to get people to the theater on opening weekend.

For even more insights, download our report on digital marketing for movies.