The financial industry is drastically changing. Emerging tech startups are quickly outpacing traditional financial brands—Goldman Sachs’ Marcus attracted $45 billion in deposits and $5 billion in loans in fewer than three years.
So how can financial brands compete with some of the most advanced brands today?
By focusing on building lifetime loyalty with the right customers. Instead of focusing on spray-and-pray digital marketing, financial marketers need to shift your digital strategy to focus on managing the full financial lifecycle for existing and potential customers. With this approach, you'll stop customer attrition, increase engagement and be a better financial partner to your customers over their full lifetime.
This guide shows financial brands how to bring current and new customers through each stage of the financial lifecycle with a single, integrated approach. Marketers will see that focusing on the customer, not the brand, makes customers feel recognized, valued and appreciated for years.