Research

How restaurants fare in the digital age

Restaurant marketers have more data than ever, but how effectively are they using it?

Driving one more visit: How restaurant marketers fare in the digital age, new research from Informa Engage, Nation's Restaurant News and Epsilon-Conversant, shows how restaurants are using data in their digital marketing tactics. The findings:

  • shed light on how well restaurants know their current customers
  • uncovers areas where they can improve
Get the findings