Reach is all about accurately identifying and connecting with people online and offline, at scale. To have effective reach, you need to know how a vendor is connecting to people online and what they’re using to measure reach.
Ultimately, if you can’t reach your intended audience, you won’t get your desired marketing outcome, which will negatively impact your campaign. But, if you get reach right, you’ll can accurately identify your customers and prospects and send them the right messages, in the right place and at the right time.
Hear from Sara Stevens, VP of product management at Conversant and an expert on identity resolution, on three critical areas to explore when evaluating identity vendors on reach.
Interested in learning more? Download our e-book: 5 building blocks of identity management
And learn more from Sara on reach in her blog post: Identity 101: Best practices for reaching your customers online