Across cookies, devices, emails and more, the amount of consumer touchpoints keeps expanding. Knowing exactly who you’re talking to online has only become more complicated over time.
Here, our SVP of product management, Dave Scrim, talks about the different ways that a person's online and offline actions can be matched to an online profile to help brands market to specific individuals.
For more information, download our guide, 5 building blocks of identity management.
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