Video

The Real Deal: Why restaurants need to think beyond LTOs

Many restaurant promotions focus on a specific limited time offer (LTO) to get people to dine with them more often. Those promotions are great, but they assume every individual in a brand's system wants or needs the same message to get them to come in. 

The reality is that every person is different. And everyone needs a different personalized message that actually resonates with them as opposed to a one-size-fits-all offer. 

To help demonstrate why this matters, our senior director of product management, Lori Kimpton, dissects an analysis we did for a national casual restaurant chain to understand where the greatest opportunity for their marketing lies.