Many restaurant promotions focus on a specific limited time offer (LTO) to get people to dine with them more often. Those promotions are great, but they assume every individual in a brand's system wants or needs the same message to get them to come in.
The reality is that every person is different. And everyone needs a different personalized message that actually resonates with them as opposed to a one-size-fits-all offer.
To help demonstrate why this matters, our senior director of product management, Lori Kimpton, dissects an analysis we did for a national casual restaurant chain to understand where the greatest opportunity for their marketing lies.
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