Conversant Guides

We're committed to helping you get the most out of your digital investment. That's why we constantly research and analyze the best ways to drive efficient, effective digital marketing, and provide our findings free to you.

A story of how digital marketing can go wrong—and how to get it right.
We asked marketing professionals about their priorities and data-management capabilities. Here’s what we found.
True personalization really is possible. Get to know the four steps we take to achieve it.
The 16 steps that Conversant takes to ensure consumer privacy across all of our business practices.
Get up to speed on personalization in just 15 minutes with this commissioned study conducted by Forrester Consulting on behalf of Conversant