Conversant Whitepapers

Conversant is committed to growing brands and the digital industry by pioneering ways to drive greater marketing effectiveness and efficiency. As part of this effort, we devote major resources to providing original research and analysis designed to help you get more out of your digital marketing investment. All of our research and analysis is available for free download. Check back often for our latest work.


A story of how digital marketing can go wrong—and how to get it right.
We asked marketing professionals about their priorities and data-management capabilities. Here’s what we found.
True personalization really is possible. Get to know the four steps we take to achieve it.
Explore the various components of ad quality, the damage poor ad quality causes, and Conversant's holistic approach to getting it right every single time
The 16 steps that Conversant takes to ensure consumer privacy across all of our business practices.
Get up to speed on personalization in just 15 minutes with this commissioned study conducted by Forrester Consulting on behalf of Conversant