How media and entertainment preferences shift across generations

To personalize messages for each generation, you need to understand behavior, buying preferences and shopping habits. But you also need to know what media each generation consumes and tailor all messages to specific wants and needs. 

Our generations research examines generational preferences across industries. We pulled out some specific insights for the media and entertainment industry, including which generations are more likely to pay for premium streaming products and which generations are more likely spend on news subscriptions. 

Download the infographic to see the media and entertainment insights per generation.

See the infographic